The ironic thing about the corporations are people debate is this how I approach many of my projects. It is easier to imagine companies as a character to communicate ideas. This illustration for PlanSponsor Magazine played on a very human reaction of waiting until the last minute. The article is how companies were scrambling to meet deadlines for Obamacare regulations in 2013. Many companies were in a holding pattern until the Supreme Court upheld the law. SooJin Buzelli, AD.
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